Category Archives: Uncategorized
More Online Content
One of the many things the NBA does better than any other league is share content on the internet, but if I want to see a huge dunk from last night, I shouldn’t have to watch some random persons home … Continue reading
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A leason in how to turn away fans
News flash to commissioner Stern: If your fans are turning the game off with three minutes to go because there are so many fouls, then you are doing something wrong. The NBA should take a page from the NHL rule … Continue reading
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Forgive..or at least Forget
All the news today has been about Michael Vick getting out of jail after 19months of confinement in relation to his dog fighting charges. Will Roger Goodell admit him back in the NFL? Will any teams be willing to take … Continue reading
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Non-Traditional Market Segments
Leagues and companies have continued to grow revenues by targeting non traditional marketing segments including malt drinks for me, American sports to foreign audiences, and sports apparel for women. Below are two current examples of company’s or leagues targeting valuable … Continue reading
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Team Websites
I wrote a couple of weeks ago that teams should be using twitter, or similar services, is to increase direct traffic to the team websites. With more traffic directly to their teams sites, teams can increase add revenue and improve … Continue reading
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Ticket prices and winning
So I’ve decided to start testing my theories with a little investigation of how a teams winning percentage relates to the cost of going to a game. My idea is that as teams start winning more they can charge more … Continue reading
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Unemployment and Baseball
At least one more post before I start in on the attendance, ticket price, winning percentage theory. This one is about unemployment and baseball attendance. There has been a lot of talk about whether attendance will be down this season … Continue reading
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Attendance, Ticket Price, Winning
I’ve got couple posts coming up exploring the relationship between winning, ticket price and and attendance. The diagram below shows my theory on how the three forces interact. Winning should increase attendance because of the bandwagon effect. Attendance will increase … Continue reading
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MLB mid-inning entertainment
An idea for MLB teams… Use the time in between innings for something fun! Let kids race around the bases Hide a prize under a base and let a fan try to pick the correct one Have kids spin around … Continue reading
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Outside the Box Ad Revenue
Back in 2004 MLB tried out a pretty innovative concept. On each base the league attached a Spider-man logo to promote the upcoming Spider-Man 2 movie release. At the time this was really not well received by fans interested in … Continue reading
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